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Logo Modernism. Jens Muller

Logo-Modernism.pdf
ISBN: 9783836545303 | 432 pages | 11 Mb

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, fb2, mobi
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

Download free e books online Logo Modernism MOBI PDB PDF English version by Jens Muller 9783836545303

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

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Logo Modernism Is a Brilliant Catalog of What Good Corporate Logo Design Looks Like (slate.com). submitted 5 days ago by skumfrog. Logo Modernism Is a Brilliant Catalog of What Good - Reddit
Logo Modernism Is a Brilliant Catalog of What Good Corporate Logo Design Looks Like (slate.com). submitted 3 days ago by skumfrog. Thinking with History: Explorations in the Passage to Modernism
In this book, the distinguished historian Carl Schorske--author of the Pulitzer Prize-winning Fin-de-Siécle Vienna--draws together a series of essays that reveal  Modernism | The Leading Romanian Art Magazine Online
„20 de minute de celebritate”, un parteneriat între Radio România Internațional și Modernism.ro, este o emisiune lunară despre românii care au descoperit  Juxtapoz Magazine - New Book: Logo Modernism
View the embedded image gallery online at: http://www.juxtapoz.com/design/new -book-logo-modernism#sigProId366bc1d058  Taschen Logo Modernism Book - Hypebeast
Logo design is without a doubt the most difficult branch of graphic design, whereby the entire identity and value structure of a company must be 

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